Our Brand-New Identity
Get ready to experience MyFatoorah in a whole new light! We’re thrilled to unveil a complete rebrand that embodies our commitment to innovation and growth.A Logo Built for the Future:
We’re excited to introduce a significant evolution of our brand identity, beginning with a brand-new logo that resonates perfectly with MyFatoorah’s vision for innovation.
The Growth of MyFatoorah
Established in 2016 in Kuwait, Myfatoorah has quickly become a trusted name in the world of payment solutions. Our reach has expanded to serve businesses across 8 countries, including Saudi Arabia, UAE, Bahrain, Qatar, Egypt, Oman, and Jordan.
This incredible journey hasn’t been without its milestones. We’ve grown exponentially, welcoming hundreds of talented minds to our team. Our unwavering commitment to client satisfaction has fueled the continuous refinement of our services and features, making MyFatoorah the trusted choice for over 90,000 businesses across the Middle East. With over 4.5 billion transactions processed and 500,000+ app downloads, we positioned a leading force in the region’s fintech landscape. But the story doesn’t end there. As the landscape of technology evolves and the demand for AI and cutting-edge payment solutions grows, we recognize the need to refresh our brand identity to align with our forward-thinking approach.
Our Brand-New Identity
Get ready to experience MyFatoorah in a whole new light! We’re thrilled to unveil a complete rebrand that embodies our commitment to innovation and growth.
A Logo Built for the Future:
We’re excited to introduce a significant evolution of our brand identity, beginning with a brand-new logo that resonates perfectly with MyFatoorah’s vision for innovation. The new logo embraces a streamlined, single-word design, fostering a sense of accessibility and inclusivity. We believe this “wordmark” approach will enhance the visibility of the logo that reflects the core values of MyFatoorah.
We’ve redesigned the “F” to be techy, modern, and unique, a powerful symbol that instantly conveys our commitment to cutting-edge solutions. This iconic “F” will also serve as our signature, readily recognizable across all platforms.
A Color Palette that Pops:
Our new color palette has been thoughtfully curated to embody our brand values: clarity, innovation, and trust. The primary colors—blue, white,
and black—establish a clean and professional foundation. But that’s just the beginning! We’ve also introduced a set of supporting colors that add vibrancy and personality, capturing the dynamic spirit of MyFatoorah.
A Fresh Typography:
Our new typography features a modern and user-friendly design. It is clear, legible, and perfectly suited for both digital and print applications. This choice ensures seamless communication and significantly enhances the overall user experience.
Tagline that Speaks Volumes:
First impressions matter. Taglines are the foundation of your brand identity, a concise statement that captures your essence with your audience. That’s why we’re introducing our new tagline:
“Smart Payments for Smart Business”, “Smart payments” reflects our dedication to cutting-edge technology and advanced back-end systems, ensuring secure and reliable transactions.
Embracing the Future with MyFatoorah
MyFatoorah’s bold new identity isn’t just a fresh look; it’s a statement of our commitment to growth and innovation. We’ve unveiled a modernized logo symbolizing our tech-forward approach, and a completely revamped website and dashboard designed for unparalleled user experience and efficient financial management. Our new tagline, “Smart payment, for smart business” reflects our dedication to cutting-edge solutions that empower your business to thrive.
